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ROCIO DE MIEL means creating experiences that arouse the senses, valuing the regional identity, the natural components and it represents a means to discover landscapes, cultures and places through a unique history: "The aroma of the place".

Un poco de Historia:

Rocí­o de Miel nació a finales de 2010 en La Pampa- Argentina.

Valeria Natalia SantellaBachelor in International TradeCarlos San MiguelSocial Psychology – and a team of professionals and experts.

The history of ROCIO DE MIEL is a family one.

I was born in Buenos Aires, studied International Trade and I have worked in my field for many years...
I have always liked the aromas, colors and textures... Thanks to my job I had the chance of knowing other places, getting in touch with designers, landscapers, specifiers and, jointly with my passion for undertaking and going beyond frontiers, it provided the project with a vision.

Carlos was born in La Pampa, he studied Psychology and Social Communication and he has worked in said fields for many years. Since his youth, he has been an entrepreneur and aimed to always apply his stamp. His optimism, his desire to create bonds and to project and think big contributed with a great thrive and professional ties.

We met while starting a new stage in our lives. Rocio, our daughter, arrived soon and, motivated by the challenge of creating our own company, we left our jobs behind and dived into the pond of entrepreneurship.

Without much thought, I left behind my job in Buenos Aires to settle down in La Pampa, Carlo's hometown. The beginning was hard, but thrilling.

As a user of toiletries, I tried to capture the essence of a place and then transmit it to a product, an aroma, a culture, a component... Hence, the concept of "gourmet aromas" came to life in Cosmetica Gourmet...soaps with textures, massage rods, bubble baths, mists, creams and candles... everything made from natural components and raw material from food substances, such as: honey, chocolates, butter, candy, fruits, flowers, herbs and seeds.

We started to manufacture the products with a homemade catalogue and product-testing among friends. Upon achieving a satisfactory response, we began to work formally. In 2011, we got our first A.N.M.A.T. certification and signed contracts with the best laboratories.

Without any structure, we showed up at one of the main hotels of the province. "We knew where we wanted to go and stay, although we didn't have much yet... we were a bold and showed ourselves as a big company". From that meeting, we left with a purchase order that was bigger than that which we thought we could deal with: "and we were able to comply with it".

With a desire to grow and organize ourselves, we participated in the Diseño + Pymes (IPP)program and, then, in the NAVES (IAE Business School) competition. As semifinalists, we were selected in international exhibitions and, in only eight months, we stopped being an abstract idea to further develop and manufacture six lines of products, to start creating the brand, corporate image and records, to obtain certifications, to sign contracts and to get clients in every province. Soon, we started appearing in the most renowned graphic media of the country.

Motivated by our determination and development, in 2013, a group of investors became interested in the project.  At that time, Marcelo, Fernando and Gabriel joined the team.

 Today we have clients as four and five-star hotels, airports, perfume shops and high-end brands. We opened our first exclusive showroom, manufactured products for big companies and we are now creating a franchise.

ROCIO DE MIEL means creating experiences that arouse the senses, valuing the regional identity, the natural components and it represents a means to discover landscapes, cultures and places through a unique history: "The aroma of the place".

Valeria

Rocio de Miel Aromas Gourmet

Boutique-Store

Hilario Lagos 134

Santa Rosa - La Pampa

0294-412269/02954-423141

02954-15656138/011-1533430787

Mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

Twitter: @rociodemielg

Facebook: Rocio De Miel Aromasgourmet

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